TSUMORI CHISATO is a women’s fashion brand by Chisato Tsumori, a renowned Japanese fashion designer. The brand made its international debut at a Collection in Paris in 2004, and has been expanding shops worldwide including Japan, Hong Kong, Taiwan, Korea, Thailand, Singapore and Paris.
The brand’s concept is to freely express all things that Tsumori likes or is interested in. Her view of the world is fully expressed in the shop design. The design process starts from searching for materials and examining forms and patterns to match Tsumori’s tastes, and finally the images are incorporated into space design.
The shop facade features ‘Seigaiha’ or traditional Japanese wave patterns in several shades of gold. Elegant and distinctive curves outlining the openings are determined by overlaying Tsumori’s freehand sketch lines and illustrations onto the facade. Clothing racks are designed according to Tsumori’s illustration, and fun and charming design elements are scattered around the shop.
After entering through the entrance arch, visitors are led into the unique ‘entrance dome’ composed of a colorful collage of glass mosaic tiles.
Curved planes are employed in many places in the interior to create a gentle atmosphere. Golden dots and wave patterns on the walls make upward flowing movements continuing to the ceiling. Cloud-shaped lightings on the ceiling illuminate the space and display shelves made of the same cloud-shape, and other fun elements surround the space.
Visitors are pleasantly surprised to encounter a happy co-existence of the brand’s brilliant products and this unique shop space composed of various shapes, materials and colors. The space is filled with an extraordinary and uplifting world of TSUMORI CHISATO.
