There are only a few brands worldwide that are as rich in history and legendary as Bugatti. Bugatti has always been a synonym for exclusivity and elegance, tradition and fascination, outstanding design and passion. Legendary sports cars, unique visions and craft precision characterize the brand.
The new Bugatti motor show concept is a first-class, expressive stage that does not compete with the of desire but complements it in a harmonic way. It was first presented at Auto Shanghai 2011 and developed further for Auto China Beijing 2012. The fastest and best-in-class automobile of the world is showcased in an impressive way in an exhibit of approximately 300 sqm only. The Bugatti booth architecture translates the brand values art, form and technology into an associative experimental environment. Like the brand, the booth design is exclusive and of premium quality with an accentuated sportive touch and high dynamics. A communication strip adds a dynamic feature to the sculptural quality of the brand wall. The atmosphere is pure, technical, state-of-the-art. At the booth´s interior an emotional brand experience area and inviting showroom/lounge for dealers and customers was created.
