Innovia Films are a market leader in the packaging films sector, and employ over 1400 people worldwide. Envisage have built up a strong working partnership with them over time, and this close knit affiliation has provided the basis for their strong stand designs.
The European Label Expo was a key opportunity for Innovia to build on their strong brand identity and drive footfall to the stand. It was therefore a requirement of the stand to build on the logo and give a quiet confidence to the stand.
The eye catching curved shape of the stand cleverly brought the brand’s logo to life, and formed the unique basis of the design. The tinted glass and smooth surfaces worked well with strategic lighting and gave an almost futuristic feel to the stand, which reflected the brand’s innovative approach to their products.
High level branding drew attention to the demonstration pods below them, and the open layout of the stand gave staff ample opportunity to approach visitors and strike up conversation.
Rather than using plasma screen televisions, video footage was projected onto the windows of meeting rooms using specialised ‘vikuiti film’, which acted as a fitting practical demonstration of Innovia’s forward thinking approach.
Operations Director at Envisage Alastair Wilkins summed up Innovia’s presence at the exhibition stating, “Rather than shout out, the stand oozed a quiet confidence, affirming Innovia’s market position.”
