Briefing
Corporate Design for a pasta take away concept. We are in the city. Searching for a fast meal to go or a lunch to sit awhile. It should be comfortable. And it should be good. Home-made pasta, sauces and salads. All fresh. Prepared in an open kitchen, right before our eyes.
Realization
A polarizing name: Pasta Baby. In addition a remarkable photographic style and a typography, that shows the guests round the offer and into the world of Pasta Baby. Big phrases and small stories, partially sprayed onto the placarded photographs in the store. For changing, adjusting, expanding.
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