n Specialized Heirloom's Brand Spirit- Family heritage and cultural mixture into theme" Intertwine" for sculptural store shopping experience
The brand “Heirloom" is a new brand established by two young designers with family manufacturing background and east-west cultural experience. The brand logo explicitly demonstrates the multi-level mixture of the brand spirit. Therefore, we set the theme "intertwine" to interpret the brand spirit into three dimensional store shopping experience.
n Transform brand logo into main elevation and turn each segment into furniture, such as counter and display cases. Then extend each segment into adjacent elevation to establish the "intertwining" concept
Make the two semi-circle segments of the brand logo distant to make an entry to storage area. Extrude the giving logic of the logo and adjust to client's eye level for the best viewing level.
Carefully calculate the various height of the product to fit in the limited elevation area and also fulfill the interweaving concept.
n Abstract the action of Intertwining as the form of center display case and function practically to respond adjacent display cases
Use the center piece as the explicit form to point out the primary interweaving concept. The dynamic form is also designed to respond to adjacent wall and united the whole space as one. I.e. the resting sitting area are for the consumer's friend when they are trying out the product and upper display case closer to counter become the secondary display case of the counter. The other display case is closer to the main stream of the flow as an attraction point of the store.
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