As a pioneer in functional underwear and a leading innovator of sportswear, ODLO is taking there expertise to the next level, making there collection more complete than ever with the launch of Highline and Revolution in a new and more specific and distinct trade fair environment.
With LABORROTWANG, Berlin, ODLO developed not just a stand, but a completely new brand experience. An experience that was highly appreciated by visitors, byers, the press and, most important, the ODLO team at the show. The essential idea was to create an atmosphere of "sophisticated coziness", in which the visitor would not feel like a business client, but rather like a familiar guest in a friend’s home. This was largely achieved by accentuating an elegant architectural design with raw materials and warm lighting.
