The GRACE Fashion House shopping paradise is just as noble and glamorous as the brands it offers. New storage space was developed in the mezzanine to extend its sales area to over 1000 square metres.
Walking through the shop’s ground floor, you will find a spiral staircase with a glass railing formally leading you to the upper floor with its generous design. Additionally, two openings that are also protected with a glass railing make it possible to cast a glance onto the respective other floor, offering just enough of an insight to raise curiosity.
The first thing you will see upstairs is a long display wall backed in a silvery leather look. The clothes rails attached in front of it are effectively interrupted by extravagant glass display cases reminiscent of cut diamonds. Encased in these is the actual highlight display case with individual accessories or pieces of clothing to be presented in this very special way. This faceted language of shapes is consistently used throughout the upper area. It interprets gloss and glamour to mirror the luxury of the goods offered.
All s in the room use a multitude of facets. Light is reflected from the surfaces used – l gloss glass, polished stainless steel and bronzed mirrors – for a shimmering effect.
The effect is even enhanced by sophisticated light architecture consisting of indirect and direct light technology alike. The indirect lighting under the prism - shaped free standing pieces of furniture, in the glazed niche display cases and the cove lights above the waiting area make for particularly strong effects. Direct lighting, in contrast, focuses right on the presented pieces of clothing and accessories.
The dressing stalls, a contrast to the crystal world around them with their soft shapes and materials, are located at the rear. l-gloss curtains protect the cabins from curious looks from the sales area and create a private atmosphere like in a private, luxurious dressing room.
The sales area’s waiting room takes up the same design in the round shapes, thickly cushioned seats, high-pile carpet and the extravagant pendulum lamp. The different materials and shapes make for an attractive contrast to the sales area, while the colour range remains consistent.
