We have created a new concept for the chain of stores SOUL (brands: CAT, Converse, Merrell etc.). Thanks to the good cooperation with the Investor (Soul / Group EMF) we have managed to create the "contest" interior: unusual, original, with high capacity, flexible, consistent and above all - honest.
We used real wood on the floor, raw corrugated steel on the walls and ordinary concrete blocks as exposition furniture. Steel, blocks, wood - used with virtually no processing - everything can be reused. Materials utilise their purpose: steel is leaning against the wall; blocks are arranged in stacks - without decorations or talkativeness: material + form + function.
Wall graphics were processed by known painter - Bartek Leszczyna (student of prof. Tarasin).
It is impossible to pass by this concept. The first store was opened in Arkadia (Warsaw), one will be built on Jerozolimskie Avenue (Warsaw), more are planned throughout the country.
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