For Carlo Pazolini, retailer of women’s and men’s shoes and accessories, this 386 square meter flagship location in Milano’s Piazza Cordusio will be their first western European opening, with a redefinition of their store concept.
The project plays out over time, on an urban stage for the piazza, or as color compositions shift as one moves through the space. Cells also trace out their paths over time, and form larger, semi-ordered compositions. These paths manifest as l tubing or dashed wood slat wall panels. The cellular shelving system peels away from a plaster wall, while both are reshaped by existing cast-iron columns. The plaster wall remains like a molded remnant of this activity; an over-scaled cast of some unknown sculptural detail reminiscent of the Platonic human form. The new installations wrap into each other, but, also through the historical found conditions, each shapes the other, just as our bodies both reshape and are shaped by the things we wear.
Reinforcing this synthesis of old and new, natural and technological, the shelving and seating cells use an innovative and glue-less molding process, which bonds natural wool felt (one of the most ancient materials) with the polymer at a molecular level, thus forming a new structural composite.
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