FAK3 have been commissioned to design a series of experimental luxury boutiques for ‘Erno Laszlo’ in Hong Kong and China, who are pioneers of exclusive skincare, treating the likes of renowned icons such as Audrey Hepburn, Duchess of Windsor, Greta Garbo, Hubert de Givenchy.
FAK3 were allowed total freedom, in creating a new and refreshed retail identity, and one of the first design moves was to explore ‘Erno Lazslo’s the rich brand history and to configure a new shopping experience.
Johnny Wong and Miho Hirabayashi created an iconic branded retail concept, which blurred handcrafted and computer generated modeling to create a collection of fluid white sculptural forms. This formal style they have coined ‘Liquid Baroque’, as signature pieces for the new retail expansion for Hong Kong, China and Taiwan.
Fluid forms flow and are uniquely defined by context of each site, this is further referenced by movement and optimized display creating a different experience for each store.
