Christopher Jenner to design first Asian boutique for Historic perfume brand Penhaligons.
Christopher Jenner applied his signature ‘fractal analysis” to this revolutionary retail concept, creating an entirely unique vision that draws on quintessential English style with a playful and contemporary edge.
The new boutique celebrated Penhaligon’s established legacy of creative and innovative perfumery whilst playfully exploring and re-interpreting the traditional brand imagery. Christopher Jenner, Creative Director of Jenner Studio commented, “Penhaligon’s is an endlessly inspiring brand, with a rich history of exciting design. This project offered the rare opportunity to position and challenges the pre-conceptions of a luxury English brand in the world’s most dynamic retail hemisphere.”
The scheme was essentially an innovative re-styling of classical architectural and design properties. Traditional British craftsmanship techniques had been employed throughout, which allowed us to support skilled artisans and also to reinforce the luxury credibility of the brand through the unique design features incorporated.
True to its eccentric past, the interior combined luxurious colours, textures, surfaces, forms and finishes. The boundaries between Georgian, Victorian and Edwardian design styles had been boldly disregarded and artfully harmonised through contemporary detailing.
