For decades, Bausparkasse Schwäbisch Hall has helped people all over Germany to own their own homes. Now the BSH gives to its own home. Since May 13, 2013, the brand house is located in the inner courtyard of the administrative offices and manifests here the values of the long-established company: a concern for customers, down-to-earthiness and a spirit of cooperation.
A panel illustrating the brand’s history greets visitors upon entering and introduces them to the brand and its particular qualities with a digital presentation of milestones in company history.
The brand identity living room embodies the motto ‘Creating and Maintaining a Home’. Here interactive elements and a rich variety of s appeal to all the senses. A revolving surface for communicating ideas features personal items such as photos, notes, quotes and postcards, establishing a direct to the success stories of home savers.
In addition, aromas and silhouettes invite one to explore and awaken highly personal memories and associations on the theme of home. Other emotionally charged details accompany the tour of discovery through the living room, before the ideal menu of brand touch points is served in the brand experience kitchen.
Here one can peak into the pots, listen to the Schwäbisch Hall radio and learn about the step-by-step ingredients of Schwäbisch Hall’s brand recipe. An additional sub-level can also be used here for personnel training sessions.
The window of visions offers a view of the Schwäbisch Hall of the future in a specially produced film. The focus here is on themes of education, sustainability and internationality - thus showing the next generation of home savers a world full of possibilities.
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