Interior Marketing Group, Inc. designs model homes for new developments in NYC. The Visionaire is located in downtown Manhattan and is the first Condominium in NYC to achieve Leadership in Energy and Environmental Design (LEED) Platinum certification. Interior Marketing Group was hired to design a luxurious yet eco-friendly model apartment, without looking overly "organic".
The design strategy was to create a home that could attract the "uptown buyer" demographic, and to create a feeling of spaciousness in an approximately 1,356 square foot home. INTERIOR MARKETING GROUP creates the feeling of space by applying functionality to every inch of the home, such as adding a floating desk against the large windows, as well as hanging tall mirrors across walls to create an impression of more space and to replicate any light to make rooms even brighter. The color palettes were mostly neutral, to make it more appealing to potential buyers, with pops of color to draw the eye in, both in pictures and in person. Grass cloth wallpapers in dining, living and master bedroom were discriminately and carefully chosen, those made the walls beautifully textured. Custom round dining banquette, media unit, bar unit, and bed headboards were designed for the unique, functional and neutral look of the space.
The results were extremely measurable: the entire line sold out in a matter of weeks, thanks to the model apartment design.
