Paper Shop is a new shop-in-shop concept at selected IKEA stores in England and Sweden.
The purpose of Paper Shop is to make the store visit more inspirational and fun. The result is a shop full of surprises which encourages the customers to impulse buying and exploring the colourful world of IKEA Paper Shop.
The assignment was to create a whole new shop-in-shop solution at IKEA. The task stretched from inventing a new range of paper products to the creation of a completely new store experience.
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