Happiness is the magic that turns everything into gold. In this mood, furniture store Gobbi Novelle, from Porto Alegre, southern Brazil, presents its newest theme, created by architect Henrique Steyer, from Albus Design. The campaign is called "Favela Rica", translated roughly into "Rich Shanty Town".
On the facade, in the dining room, a large Swarovski crystal chandelier shares the spotlight with a Last Supper image, a typical decoration of the slums. Except this one is a three meters wide reproduction of american photographer David Lachapelle's Last Supper, with a very large label marking it as a counterfeit.
Whoever ventures forth into the showroom will find a large living space divided between two moods: the wealthy side, with fabric covered walls, boiserie and large windows that reveal a meager slum. On the other side, decaying walls, worn fabric and torn curtains expose a beautiful garden overlooked by a castle. Everything was created as scenery using visual communication. The impressive images were idealized by the architect and created by designer Felipe Rijo, also from Albus Design.
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