From the outside the customer might feel like they have drunk from the bottle labeled “Drink Me” as they walked beneath the oversized table leg, pass the double sided looking glass, into the futuristic, seamless, organic lines fused to form Australian cosmetics brand, Gorgeous Cosmetics’ latest retail offering in Melbourne. From floor to ceiling the design of the store blends fluently with no sharp edges fashioning a gentle feminine quality in muted flesh tones. Even the furniture is fluid and continuous as if it was poured out in situ, though to avoid the expected “built-in” style, the space is deliberately arranged in a seemingly higglety pigglety manner. The brands logo, seen in repeat pattern, adorns the walls and ceiling coffer and is echoed in the central island unit under a thick pane of smoked glass. The colour palette, though predominantly neutral, is offset by an application of strong rouge red carpet, inset into the black stained oak herringbone flooring.
