Carbon was approached to design Bloomsbury’s, the first international branch for Bea’s of Bloomsbury, a London d fresh food cafe. The offer was to be a cupcake kiosk in a mall that also had a fully functioning production baking kitchen that was on full display.
With a logo, a basic material palette and the general site identified, Carbon was asked to translate and elevate the UK brand into a Luxury Cupcake offer that translated the Victorian Charm and Sophistication into a modern and sleek international brand that was scalable and affordable and instantly recognizable in the crowded UAE cupcake market. In order to achieve this, Carbon chooses the certain pattern wallpaper to create the desired atmosphere.
Carbon’s solution was to enclose the kiosk in order to focus the attention to the branded area. A tall simple portal that allowed for d experiences, d views and d functions allowed Carbon to create a simple yet rich architectural language in the middle of a busy mall.
