BIT-chain has been well known for a long time in Oslo for their delicious sandwiches and calzone, as well as for a cool industrial open kitchen interior design that the owner did himself.
But during the past year, BIT decided that they want a new identity that would be more friendly and welcoming. Together with an advertisement company Dinamo we developed a modern version of the classic European bistro. We had a focus on English and French bistros and tried to make a new fusion version for Oslo’s inhabitants- Norwegian bistro. All items of graphical profiling, furniture and details are built under this concept.
British designer Paul Smith was a great inspiration for the interior, therefore colors that have been chosen for interior - red,dark gray, light green, black are selected by studying his fabrics.
In the kitchen we are using classic French bistro tiles, while the walls in the customer area is covered with photo wallpapers with a painting of a hunting picture.The original of the picture “Ruffnecked Grouse” ( Oil on canvas, size: 24x36 inches, 1971 ) by Peter Darro was bought by the BIT owner at RoGalleery NYC/ 2009. This painting is used for the packaging design as well.
